Digital Marketing Apprentice


This vacancy is now closed


Employer description:
About THG:

THG is a fast-moving, global technology business. We specialise in taking brands direct to consumers. Whether we’re building our own beauty and lifestyle portfolio, delivering world-class technology that accelerates growth for our partners, or creating breathtaking real-world experiences, we take brands to the next level. 

We celebrate diversity and ambition, regardless of your background, and will give you the freedom and support to reach your full potential. So, if you’re interested in supercharging your career with us, we want to hear from you. 

Our Early Careers Development Programme:

Throughout our Early Careers Development Programme, you’ll have access to a series of learning opportunities that will help to propel your career further, faster.

Each course will include a number of workshops, team takeovers, and engagement initiatives.

18 months.

£18,000 salary.

About the Role:
All our brands have dedicated teams of marketing specialists who drive traffic to our sites, create memorable campaigns, and keep our customers coming back for more. From PPC and SEO, to Social Media and Influencer marketing, we’ve got it covered.  

Digital Marketing at THG spans across 7 different channels:

Social Media: 

  • You will predominantly be responsible for creating engaging posts and  interacting with our customers across a variety of social media channels for our brands. 

Main duties include:  

  • Select, edit and post images with well written and engaging captions 
  • Utilise all functionalities of social platforms to drive reach, visibility and engagement 
  • Employ strategies to grow following and industry presence 
  • Launch, develop and maintain new and current social channels, ensuring consistent posting to maximise reach and impact 
  • Conduct hashtag research and help identify key influencers to develop further promotional and social marketing opportunities   


  • You will be responsible for producing captivating, performance-driven content for our client sites, with a primary focus on blog content. 

Main duties include:    

  • Work closely with the Content Manager to execute editorial content strategy across clients/brands. You will produce blog content and website copy that supports trading initiatives and the wider marketing team’s objectives, working to drive organic performance 


  • You'll manage the end-to-end relationship with our influencers, from initial outreach and budgets, to campaign performance and global strategy. 

Main duties include:  

  • Research and identification of suitable influencers across client/brand verticals; Wellbeing, Beauty or Retail.  

Affiliate Marketing: 

  • Typically responsible for working with external websites to generate sales from affiliate links. 

Main duties & responsibilities include:   

  • Responsible for executing strategies under the guidance of the Head of Affiliates with an overall goal of improving paid search performance against KPI targets

Paid Media:

  • Broken up into Paid Social, Programmatic Display/Youtube & Paid Search 

Main duties & responsibilities include: 

  • To build new campaigns across multiple Paid Social ad-platforms, including Facebook & Instagram as priority platforms

Paid Search: 

  • Allows brands the chance to advertise within the listings of a search engine by paying either each time an ad is clicked (PPC).

Main duties & responsibilities include: 

  • Day-to-day optimisations of text ad and shopping ad activity 

Programmatic Display/YouTube:

  • Allows brands the chance to advertise visual ads to raise awareness of their brand/products to a wide berth of users who have demonstrated an interest in their product/brand or who are the right fit demographically for the brand. This will be across products such as YouTube, Google Display Network, SkyTV & Amazon Display. 

Main duties & responsibilities include: 

  • Budget management 
  • Audience strategy & creative suggestions 
  • Ensuring brand protection by adhering to campaign best practices 
  • Helping to demonstrate brand uplift & consumer engagement through the use of brand lift studies & cross-channel data insights 
  • Campaign creation 
  • Keeping up to date with developments in the industry 

SEO (Search Engine Optimisation): 

  • You’ll increase the quality and quantity of traffic to our websites using organic (non-paid) search engine results.  

Main duties & responsibilities include:  

  • Manage day-to-day on-page optimisation (h1s, URLs, meta data, internal links and body content) of ecommerce and blog websites 
  • Work closely with Content team, Trading teams, Product teams and Account Managers and the wider department to drive performance 

CRM (Customer Relationship Marketing):

  • You’ll manage THG’s interactions with customers and potential customers via email, WhatsApp, SMS, and loyalty schemes. 

Main duties & responsibilities include: 

  • Day-to-day management of CRM Campaigns including taking a brief, to production and delivery of selected campaigns  

You will gain exposure across 3 or more of the marketing channels above.

What we are looking for:

Skills & qualities:

  • Organised & self-motivated, works well on their own initiative yet is also seen as a key team player.
  • A strong interest and passion for digital marketing.
  • A good communicator and enjoys building relationships.
  • Strong analytical skills and attention to detail.
  • Good administrative skills.
  • Quickly identifies issues, focusing on solutions.
  • Highly flexible to adapt to the needs of a fast-paced environment.
  • Confident with Microsoft packages, specifically Excel.

Entry requirements:

  • 3 GCSE’s (or equivalent) at grades 4+ (A-C) in any subject
  • GCSE Maths and English (or equivalents) at grades 3+ (D or above)
  • Prospective apprentices must not hold an existing qualification at the same or higher level as this apprenticeship in a similar subject

You may also have a combination of qualifications and experience which demonstrate the minimum foundation needed for the programme. In this instance you could still be considered for the programme.

If you hold international equivalents of the above qualifications, at the time of your application you must be able to provide an official document that states how your international qualifications compare to the UK qualifications. 

Find out more here:

THG Benefits:

  • Competitive salary
  • Commitment to continued learning and development through our bespoke early careers offering
  • Working at Top 25 Sunday Times Large Companies to Work for 2021 rated business
  • Access to mental health support as well as access to on-site Doctor and Nurse 
  • Discounted on-site Physio
  • £25 towards eye tests can claimed back through expenses 
  • Working Anniversary gifts at 3, 5 and 10 years of service

Future prospects:

90% of QA apprentices secure permanent employment after completing: this is 20% higher than the national average.

Important Information:

QA’s apprenticeships are funded by the Education & Skills Funding Agency (ESFA), an executive agency of the Department for Education.
To be eligible for a Government funded apprenticeship you must have lived in the UK or European Economic Area (EEA) for the last 3 consecutive years.