Employer description:
Joining National Express means joining a company which makes a big difference to the people and communities we serve. Our people really are the secret to our success. At the centre of a growing and successful global company with operations on four continents, National Express has unrivalled opportunities to develop.
Overview:
Working within analytics & conversion rate optimisation team you will support our analytics and conversion rate optimisation programme in analysing performance across our UK sites, identifying problem areas and developing measurable solutions to improve our sites conversion rate performance.
This is a new role at National Express, and as such you will become an integral part of our Digital team. This role is based at our office in Digbeth with the option for flexible working (1+ days in the office) or full-time office based. The majority of the team choose a flexible approach, working around 2 days in the office.
Reporting to: Analytics and Optimisation Manager
Main responsibilities:
You will be responsible for supporting our Google Analytics and Google Tag Manager set up and configuration, ensuring we are collecting the right data from our online platforms to be used by the wider business.
- You will use your data skills to build, manage and maintain reports and dashboards on website performance to be distributed throughout the wider business.
- As well as maintaining our analytics capabilities you will also be a key contributor to our Conversion Rate Optimisation programme which conducts A/B and Multivariate testing on the website to make measurable and statistically significant improvements for our users.
- As part of this you will be expected to be proactive and conduct quantitative and qualitative analysis of the website using a variety of tools to identify potential UX issues and formulate testing hypothesise to fix these issues.
- You will become expert in using on site testing to drive conversion rate improvements; designing and researching tests, monitoring results and interpreting conclusions.
Key aspects of the role:
- Support the Analytics and Optimisation Manager in the management of our Google Analytics and Google Tag Manager set up across multiple websites.
- Produce rich reporting and dashboards of website performance for use by eCommerce and the wider business.
- Conduct qualitative and quantitative research and data analysis to identify problem areas and potential website improvements
- Support the Analytics and Optimisation Manager and the Optimisation Developer in developing, briefing, launching and monitoring A/B and Multivariate experiments.
- Gain insight from experiment conclusions and present findings to the wider business.
What we are looking for:
Desirable experience:
- Google analytics
- Google tag manager
- Javascript
- Google script
- Google sheet
- Data manipulation & visualisation
- Data analysis
- Quantitative & Qualitative research
- Statistics
- Data science
- Computer science
- Web analytics
- Research
Personal Qualities:
- Self-starter able to work independently as well as within a small team
- Open to new challenges
- Curious about learning how things work and suggesting improvement
- Takes a data driven approach to problem solving
Entry requirements:
The entry requirements for this programme are as follows:
- 3 GCSE’s (or equivalent) at grades 4+ (A-C) in any subject
- GCSE Maths and English (or equivalents) at grades 3+ (D or above)
- Prospective apprentices must not hold an existing qualification at the same or higher level as this apprenticeship in a similar subject
You may also have a combination of qualifications and experience which demonstrate the minimum foundation needed for the programme. In this instance you could still be considered for the programme.
If you hold international equivalents of the above qualifications, at the time of your application you must be able to provide an official document that states how your international qualifications compare to the UK qualifications.
Find out more here:
https://www.enic.org.uk/Qualifications/UKQRS/Default.aspx
Benefits / What we offer in return for your hard work and commitment:
- National Express coach pass for yourself and family discounts
- A company pension
- Employee assistance programme
- Access to our award-winning Health Bus; providing free and accessible health checks
- Life assurance
- Exclusive benefits and savings from thousands of the UK’s largest retailers and service providers
- All apprentices will receive a free West Midlands Bus Pass
Future prospects:
Once you have successfully completed the apprenticeship, potentially you could gain an entry-level full-time position within the team or movement onto a higher-level apprenticeship.
Both would be based on teams current capacity.
Important Information:
QA’s apprenticeships are funded by the Education & Skills Funding Agency (ESFA), an executive agency of the Department for Education.
To be eligible for a Government funded apprenticeship you must have lived in the UK or European Economic Area (EEA) for the last 3 consecutive years.